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How to Set Up a Chatbot for Personalized Interactions

Personalized interactions are the ultimate goal of marketers in the early stages of using chatbots within their campaigns. Here's how to set up your chatbot for success.

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How to Integrate Chatbots With Your Marketing Automation Platform

Integrate your chatbot with your marketing automation platform to create an automated cycle of lead generation, nurturing and closing.

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Chatbot Drip Campaigns: Combining Instabot with ActiveCampaign

Email workflow automation is an effective way for businesses to optimize email marketing and sales productivity.

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Why Chatbot Marketing Should Be Made a Priority In Your Strategies for 2022

Chatbot marketing shouldn’t be a bolt-on or afterthought in your 2022 marketing strategy. It’s an essential tool that uses your knowledge to its best advantage. Here’s why.

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Build the Best Fitting Bot for Your Business

Which use case is the best fit for your business? We’re looking at common use cases and sharing pro-tips to inform bot building, depending on your end goal.

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Spice Up Teaser Messages to Boost Engagement

Boost meaningful engagement on your site with aptly worded teaser messages to hook your audience and pique their interest!

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