For many businesses, Squarespace is a great platform for hosting their website, growing an online presence, and engaging with buyers. What’s more, there’s terrific potential for improving the bottom line by pairing the platform with chatbots and marketing automation. We’re already seeing research estimates for 2022 that suggest chatbot conversations will deliver $8 billion in cost savings.
However, since every online platform has its own backend protocols and specific rules, chatbots built for a particular platform are more likely to fare better than general purpose chatbots. That’s why we thought we’d focus on chatbots for Squarespace, and how they’re a worthwhile investment for your business.
- Customer Support
Those chatbots which integrate perfectly with the Squarespace website can perform a wide array of duties without supervision. They can engage and converse with buyers in a nuanced way, answer FAQs, and direct them to the right pages or products.
Website visitors may require assistance with a number of actions, and having a dynamic mode of interaction with them benefits the company as much as the customers.
As discussed in the next point, this can take a lot of strain off your business resources. It also helps improve the overall user experience for prospects and customers.
- Free up resources
Chatbots for Squarespace operate 24/7, handle multiple conversations simultaneously, and can respond to a huge number of queries in real time. This frees up your team so that they can focus on more critical issues. What’s more, with a Squarespace live chat plugin, human agents can take over the conversation whenever needed. All of this positively impacts productivity and the bottom line. Your business also saves on costs required to scale customer support with chatbots.
Of course, it’s not enough for chatbots to just react to user actions – they need to be able to correctly interpret user expectations or intent and choose an appropriate response. Thanks to advanced algorithms that analyze the linguistic content of each message as well as other data about users, modern artificial intelligence or AI chatbots display intelligent behaviors and make split-second calculations about potential outcomes. And with natural language processing or NLP, you can set up a chatbot for personalized interactions that improve the user experience and make it more relevant.
- Better understand your audience
A chatbot doesn’t exist in a vacuum, and behind the scenes it’s constantly collecting and exchanging data with other elements of the website, or integrating with your CRM system. Using a chatbot for Squarespace eliminates any compatibility issues, and also gives you the opportunity to take a deep dive into user preferences, where visitors are coming from, what content is resonating with them, and more. This is invaluable to smartly promoting your content and products to your audience.
There’s little doubt that with businesses rapidly inhabiting the online space, marketing will become more and more data-driven. And in this regard, the value of a smart bot capable of collecting information and acting upon it is only likely to grow for future campaigns.
In the long run, well trained chatbots can streamline day-to-day operations, strengthen and diversify revenue streams, integrate various marketing channels, and ultimately make the customers happier, all without requiring significant upfront investments or maintenance costs. As the volume of the collected data increases and the most optimal responses to user actions are ascertained, bots can be expected to become more efficient and more valuable to their owners.
How to launch a Squarespace chatbot
AI-powered chatbots for Squarespace are sophisticated, complex, and allow for a wide range of modifications to be made based on the range of intended applications. Most such modifications require advanced programming skills.
However, working with specialist companies like Instabot is a user friendly and wise approach to adopting this technology. Doing so provides you with the opportunity to use the latest techniques for chatbot deployment and personalization – without requiring any in-depth knowledge of coding. And once the chatbot platform is set up, even users with limited understanding of data analytics and deep learning can successfully use it to improve their business’s bottom line.
If you’re looking for a chatbot for your Squarespace site, consider using Instabot. It helps you understand user needs and helps them to convert, faster. It can also connect via APIs to your inventory, CRM, and more. Start your free chatbot trial today.