The Rise of Chatbots in Marketing Agencies
Chatbot  -  Aug 31, 2022

Did you know that the world’s first chatbot, named ELIZA, was created in 1964? Since then bots have gone from strength to strength, blazing the trail for adoption of AI technologies.

Bridging the gap between businesses and buyers, bots have captured the imagination in a way no AI platform has done before - so it’s small wonder that digital marketing agencies want to include them in their offerings. By offering a comprehensive chatbot strategy as part of their packages, agencies add value to their accounts while generating recurring revenue. 

At Instabot we understand the growing potential of chatbots for agencies of all sizes. Our white-label platform allows our agencies to rebrand and resell our powerful tool and templates, onboarding their own clients while relying on our simple bot builder and advanced analytics.

Read on to discover how chatbots are changing the game for marketing agencies across the globe.

Changing Expectations

Chatbots are the fastest growing brand communication channel, with Gartner suggesting that by the end of this year 70% of office workers will use them on a daily basis. This steady increase in popularity means that chatbots are rapidly becoming an appreciated and expected aspect of daily life.

Thanks to chatbots, consumers now expect 24/7 support from the brands they buy from, as well as fast, no-fuss answers to their questions. Chatbots answer both of these needs, meaning that companies of all sizes are looking for agencies that can offer custom bots as part of their services.

White Label Solutions

With white-label chatbot platforms, agencies are extending their brands by reselling powerful bots on their own terms. This gives them a competitive advantage, while allowing them to retain their own agency identity.

At Instabot, we want our clients to have complete control, so we make it easy to manage every aspect from bot design and launch to analytics and optimization. We even allow you to rebrand our platform with your own logo and color scheme, making sure your clients associate their chatbot benefits with your agency.

Upsell Opportunities

Agency chatbots don’t just benefit your clients. They also create a source of recurring revenue. Digital agencies are creating comprehensive chatbot templates that can be quickly edited to reflect different clients. These can then be upsold as part of a monthly subscription. Clients benefit from a quick and seamless setup, while agencies benefit from additional revenue.

Of course, once teams have been trained up on bot building and optimization, agencies can also upsell reporting and maintenance on existing accounts, helping clients with ongoing optimization while generating recurring profits for themselves.

Proven Partners

A white-label platform is a great way for agencies to have complete control over the service they’re offering while still tapping into expert knowledge and support.

When you work with Instabot, you can access phone support across working hours, and 24/7 email support. You can also take advantage of our marketing and onboarding materials, to introduce our bots to your clients. We even offer in-person training sessions so your team can confidently pass knowledge on to their clients.

Stay on the Cutting Edge with Instabot

Chatbots aren’t going anywhere. In fact, thanks to machine learning, they are able to grow with your business, your clients, and their customers. Powerful bots help you stay ahead of customer expectations, and ensure you can always offer cutting-edge technology.

Get ahead of the competition by introducing a powerful white-labeled chatbot to your packages today. With our easy-to-use bot building platform, comprehensive analytics and outstanding support, it’s never been easier to give your clients a truly premium package.

If you’re a digital agency interested in adding a chatbot to your range of services, learn more about Instabot and start your free trial today.

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